By 2050, the world’s population will rise to 9.5 billion people.
- World population 2016: 7.4 billion
- World population 2050: 9.5 billion
The world’s population is growing older.
- People above the age of 60, 2016
- People above the age of 60, 2050
By 2050, the food needs will rise by 70 %
- Food needs 2016
- Food needs 2050
Tomorrow’s trend is “healthstyle” …
Conscious dietary supplements
Research shows that people are becoming more conscious about their health. In Germany, 50 % of the population think they could contribute to maintaining their own health, while 32 % are sure they could even contribute a lot to it.
Focusing on healthcare for mothers and their children
In the past, we have seen that families in which both parents work full-time tend to spend less time preparing meals. Due to this, the demand for healthy, nutritious and tasty ready-to-cook and ready to drink products will rise significantly. In the next five years with a yearly growth rate of 7 %, the baby food division will be the fastest growing segment on the market of packaged foods.
Dietary supplements – A tasty drink instead of annoying pills
In Germany, 97 % of the women take dietary supplements when they are pregnant. Internationally, these ready to drink products are becoming more popular and gaining market shares. Especially in cosmetics and the natural supply of vital substances, these products will be a perfect alternative for busy consumers.
It is not just the new and pleasant form of dosage, it is also the transparency of the ingredients which appeals to the consumers. Considering tablets, capsules and pills that are often difficult to swallow, people are starting to feel more comfortable with this tasty and liquid product form.